In the latest installment of EA Nation, we welcome Joe Ruotolo from Intaker. Richard James and Joe will show you how to transform your law firm's online presence with empathy driven chat automation. We will go over how your website's chat can make or break your prospects' first impression of your firm, and you'll learn some actionable steps to make your future clients say YES when they find you online.
0:01 - Introduction from Richard James
1:54 - Joe Ruotolo introduces himself and Intaker
8:15 - "My Business is not different from yours" oath
11:13 - Empathy Automated
17:01 - Why does empathy work?
18:19 - It's not about you...its about them
20:38 - Showing empathy helps prospects trust you
20:59 - Empathy is a pattern interrupt
22:01 - Empathy is natural over the phone
22:52 - Fewer people call law firms today
23:26 - Web chat and forms are too cold
25:35 - New tools automate empathy and streamline the intake process
27:56 - Empathy driven chat automation increases your lead conversion
30:39 - People want to see your personality before they make a decision
32:18 - What else can empathy-driven chat automation do?
36:56 - Qualify leads on autopilot
38:10 - Filter out the noise
40:09 - Automate next steps in the buying journey
41:04 - What are the risks and limitations of these tools?
41:38 - Website performance and loading speed
44:29 - Optimize core web vitals to eliminate impact to SEO
47:40 - Cost vs benefit. Which product should I choose?
48:29 - Free/Included: Good starting point for low traffic sites/Upgrade your tool as website grows
49:35 - Premium: Best for optimized conversion/Must-have for high traffic sites
50:22 - Empathy driven chat bots are taking over!
50:39 - And your competitors are quickly adopting it
52:22 - Case study
53:47 - Episode summary & conclusion
58:07 - End of episode
Connect with Richard James: