Episode 9

Published on:

10th Nov 2021

Entrepreneurial Attorney Nation - Annette Sonnenburg - Sonnenburg Consulting

In the latest installment of EANation, Rich sits down with Annette Sonnenburg, President and Founder of Sonnenburg Consulting, to discuss important tax changes, bookkeeping strategies, and insights into her experience working with successful clients.

Annette has provided CFO services, business consulting, and outsourced accounting and bookkeeping services for more than 20 years. Now, through Sonnenburg Consulting, she works with a variety of clients, including product, service, and internet-based businesses. Additionally, Annette works hand-in-hand with high income and high net worth individuals.

This episode includes a wealth of information on how to proactively track profit and the importance of communication with your bookkeeper! So, sit back and enjoy another great conversation that's bound to leave you with some considerations for your own business.


1:09 - Overview on the topic of the day

3:08 - Annette introduces herself and provides some background on her business 

6:20 - Working remote before COVID and the remote environment bookkeepers like to use

8:30 - What makes a firm a superstar in the eyes of an accountant?

11:30 - Annette begins her presentation and discusses what software all business owners should use

16:48 - Importance of monthly meetings to review numbers with your bookkeeper

24:30 - Profit first and proactively putting away money

33:55 - Treating employees like employees and independent contractors like independent contractors

38:18 - How to minimize penalties and where business owners are penalized the most

43:30 - How to get advice from advisors without going “rogue”

48:00 - End of year planning and the dream team mentality

57:30 - Closing remarks

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Show artwork for Entrepreneurial Attorney Nation

About the Podcast

Entrepreneurial Attorney Nation
Where attorneys go from chaos to personal and financial freedom
Are you an attorney that struggles with getting home in time for dinner, or can't take a vacation without your cell phone and laptop attached to your hip? Are you an attorney who can't figure out why you don't make more money based on your education and the service you give to your clients, or you wonder when you'll ever be able to retire?

Welcome to Entrepreneurial Attorney Nation (EA Nation). A show that will allow you to learn how to build a law firm that supports your lifestyle instead of undermining your lifestyle.

Are you ready to take your law firm to the next level, positioning you for a life of personal and financial freedom? Visit our website to self-schedule an appointment and take a pivotal step towards growing your practice!