In the latest installment of EA Nation, we welcome Kara Prior, President of James Publishing, to the show to showcase her strategies for creating and promoting effective legal videos.
Your law firm's content creation and marketing strategies are essential, which is why you shouldn't overlook the importance of effective video content.
Through a systematic way, Kara will explain how to convey past success stories and leverage them for future business!
1:10 - Introduction and overview on the guest of the day
3:10 - Introducing Kara Prior from James Publishing
5:30 - Kara begins her presentation on creating and promoting effective legal videos
7:50 - Tell stories of past cases
11:00 - An example of an effective legal video
15:07 - What if you're a new practice with few past cases?
20:30 - A video explaining why you do what you do
25:00 - Provide helpful information
32:00 - Answer your common questions!
36:00 - Reduce calls from unqualified leads
38:15 - How to begin!
49:00 - Social media's role in all of this
53:35 - How to get in contact with Kara for further questions/discussions
1:01:40 - Closing remarks
Connect with Richard James: